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The “Oh sh!t moment”

November 6, 2011

Adam Satariano and Peter Burrows at Bloomberg Businessweek unveiled one of Apple’s prowess to dominate the tech-consumer market, quoting Mike Fawkes, the former supply-chain chief at Hewlett-Packard:

Similarly, when iPod sales took off in 2001, Apple realized it could pack so many of the diminutive music players on planes that it became economical to ship them directly from Chinese factories to consumers’ doors. When an HP staffer bought one and received it a few days later, tracking its progress around the world through Apple’s website, “It was an ‘Oh s—’ moment,” recalls Fawkes.

Fawkes was the supply-chain chief from one of the biggest computer companies in the world, so that remark speaks how big a deal the efficiency of Apple’s operation is.

With so many talented people at Apple, there will be many other “Oh sh!t moment” coming in the future.

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