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“Licked it”

November 19, 2011

In an interview with Nick Bilton from The New York Times, the biographer of Steve Jobs; Walter Isaacson on what were the next products Steve was planning:

He had three things that he wanted to reinvent: the television, textbooks and photography. He really wanted to take these on. I didn’t go into details about these products in the book because it was implicitly Apple’s creations and it’s not fair to the company to reveal these details. But, he did talk about the television. He told me he’d “licked it” and once said, “There’s no reason you should have all these complicated remote controls.”

As in “I finally cracked it”, like in Walter’s book, I believe it is so good even Steve would have “licked it”.

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