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Monkey see, monkey do

November 23, 2011

Steven Sinofsky, president of Microsoft’s Windows Division in his latest blog on how to improve the Windows 8 setup experience, just under the “Shifting towards web delivery methods” paragraph:

 In the past, if you wanted to buy an upgrade for Windows, it involved purchasing a boxed product from a retail outlet, taking it home, (sometimes being infuriated while trying to open the box,) and inserting a DVD. However, buying boxed software is quickly becoming the exception rather than the rule, with more and more software being purchased online as broadband penetration increases and large-size media downloads become more common. While we will continue to offer boxed DVDs, we are also making it easier than ever to purchase and install online.

He forgot to mention one small detail on why they’re now following this trend, it’s because Apple has already started doing that with Mac OS X 10.7 Lion update back then in July, and the receptions have been extremely well.

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