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Rough estimation of Kindle Fire being returned

December 5, 2011

Philip Elmer-DeWitt from Fortune’s Apple 2.0 spent some time on Saturday morning reading the Kindle Fire feedback on Amazon.com, and he concluded:

Using 90% of the 13.3% one-star reviews as rough measure, this suggests that nearly half a million of the estimated 3.9 million Kindles to be shipped this quarter will be returned.

That doesn’t sound good for Amazon.

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