Skip to content

The same 13 degrees of change

December 15, 2011

It seems Hewlett-Packard (HP) has commissioned a branding company called Moving Brand* to create a new and modern logo for the company:

The defining signature of the system is the 13° angle. 13° represents HP’s spirit as a company, driven forward by ingenuity and optimism about the future and a belief in human progress. It also refers to the world of computing by recalling the forward slash used in programming. 13° exists within the brand identity, in the graphic language, product design and UI.

That’s a lot of crap, but I do like the new logo. It’s clean and simple, but it takes more than a new logo to make HP an exciting tech company once again.

* Note: Moving Brand has removed the HP case study on request of the company, the quoted message came from Brand New instead

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: