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The big fucking difference

December 16, 2011

John Lasseter, the chief creative officer of Walt Disney and Pixar Animation Studios, on his fond memory of Steve Jobs:

One time Steve said, “You know, everybody has a cell phone, but I don’t know one person who likes their cell phone. I want to make a phone that people love.” That was the foundation of what became the iPhone.

This is why Steve had been able to push Apple to create many “insanely great” things, including the iPhone, it’s the philosophy that beats at the very heart of every Apple teams: to make things that people would love to use. Compare that to other tech companies and their CEOs, who only care for profits and quarterly earning reports.

That is what Apple all about, and everything it will create next.

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