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A dollar too much

December 26, 2011

Dan Ariely on The Oatmeal’s app cartoon:

Having lots of free apps on the App Store is clearly advantageous for Apple, because it makes their devices more attractive.  However, because FREE! is such a special, exciting price level, it makes the thought of paying even $1 for an app into an agonizing decision.

It was supposed to be the other way around, one dollar for an app is supposed to entice users to buy more apps, and to make buying for more expensive apps worth the money you spent.

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