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Amazon allow new Kindle owners to pay not to see ads

September 10, 2012

Hendry Blodget at Business Insider on Amazon’s latest decision:

“But having the option to turn off the ads will silence everyone appalled by the idea that Amazon will shove ads down people’s throats while perfect Apple and Google won’t.”

Henry nailed it, because only a handful of users who will take the $15 offer to remove the ads, and that’s not what Amazon really want.

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