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A small change, big difference

September 27, 2012

Adam Satariano and Jun Yang are reporting for Bloomberg about Apple’s manufacturing constrain:

“Apple used the technology in the first major iPhone overhaul since 2010 to make the device more svelte, an attribute that helped lure a record 5 million buyers in three days. Yet producing in-cell screens is also more painstaking than earlier screen types, contributing to bottlenecks.”

The keyword there is “major overhaul”, Apple is innovating again in the already crowded smartphone market, and I bet it won’t be long we’ll be hearing competitors like Samsung copy the new in-cell display.

To think about it, it’s amazing how Apple is still able to keep up with the iPhone 5 demands. For competitors, the iPhone 5 itself is another industrial marvel from Apple.

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