Skip to content

Scott Forstall pushed out

November 1, 2012

The internet is abuzz over the new management shake-up at Apple, the most highlighted is none other than Scott Forstall exit. The announcement is short and simple, as minimalist like Apple’s products itself, but it carries a bigger meaning.

It’s very subtle, but if you read carefully between the lines then you know how important was Scott’s role in Apple. His job now divided into three people: the UI design goes to Jony Ive, Siri and Maps laid into the hands of Eddy Cue, and Craig Federighi now handle both iOS and OS X.

All of which confirms the whispers of tension between Scott and other Apple execs, and also the rumor of a rebel within Apple’s intern design team on skeuomorphic UI. There have been mixed reception of the skeomorphic UI in the latest iOS, it seemed like a mismatch of different UIs glued together. So with Sir Jony Ive now at the helm of Human Interface (HI), it’s exciting to know his legendary minimalist hardware design will be seen across Apple softwares as well.

Without doubt the biggest fall that dragged Scott down were Siri and Maps, which the latter as the worst train-wreck for Apple, while according to New York Times’ report that Scott refused to sign a letter of appology for it, forcing Tim Cook to sign his name in place. It’s only natural for Tim to appoint Siri and Maps to Eddy Cue, whom had successful record turning MobileMe into an actually useful iCloud.

And as for Craig Federighi who now in charge of iOS and OS X, this would be a strong sign of quicker integration between the two OS. It’s still unclear though on how Craig will achieve that, since he and Scott have very different approach to execute things. Technically, Craig will have more focus since Jony is in charge of UI across both OSes.

To think about it, it seems like a good management shake-up for Apple. But I don’t want to jump into any conclusion, until I see some real results. And as for Scott, I wish him the best of luck in finding his path again soon. As Steve Jobs once said: “Stay hungry, stay foolish.”

Oh, and about John Browett who got shown off the door; thank goodness finally Tim got his senses back. And for Bob Mansfield who will lead a new team of Apple tech geeks to create new and kick-ass technologies; I’ll say it’s about time.

No comments yet

Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s

%d bloggers like this: