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Market readers = copycat

November 4, 2012

Max Niesen on Barry Jaruzelski’s theory about market readers:

“Samsung wouldn’t have jumped 5 spots in 3 years on the ranking of the world’s most innovative companies delivering bad copies of an iPhone. It creates compelling new versions of products, times them well, and adds to them. Pulling that off is an innovative and difficult strategy in its own right.”

But still, Samsung copied the iPhone. Period.

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