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The big difference

November 27, 2012

Geoff Duncan shares his experience when he visited a Microsoft store:

“It was a few minutes before we got through the apparently scripted introduction, and I was able to ask if I could test out both the Touch Cover and the Type Cover. The answer was yes, but it was still more than a minute before I actually got to touch a Surface unit.”

And then he visited an Apple Store afterwards:

“I said I was curious about the typing experience on the new iPad mini. “Here, try it!” the greeter said … and just like that handed me an iPad mini. I was less than three feet inside the store, and I’d been there less than 10 seconds.”

Even if it’s obvious to see, no one can really copy Apple Store’s success.

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