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Q10: the failed savior

September 1, 2013

Will Connors and Thomas Gryta at Wall Street Journal dig up a good story:

“I think we’d all say that the Q10, the one we all thought was going to be the savior, just hit the ground and died,” an executive at a Canadian carrier said. “It didn’t drive the numbers that anybody expected.”

I can imagine the shock in Thorsten Heins’ face upon hearing that report, and how pale his face was when he had to tell it to the BlackBerry boards. Compare this news with Heins’ cocky statement in the first paragraph:

When BlackBerry Ltd. Chief Executive Thorsten Heins was asked why he decided to start selling the company’s new keyboard-equipped smartphone months after a new touch-screen device, he said it was because BlackBerry “owned” the keyboard phone market and could afford to wait.

This is the wake up call they all have been trying to deny all these times, they know if they dare to push the snooze button again will put the company to sleep for good.

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