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Thorns in BlackBerry

September 19, 2013

BlackBerry officially announced the new Z30:

Featuring BlackBerry 10 OS version 10.2, the new all-touch BlackBerry Z30 smartphone comes with a beautiful 5” display and the largest battery yet on a BlackBerry smartphone.

The last thing BlackBerry should do is releasing another type of phone, this mean forcing the already scarce app devs to divide their resources to develop three different kind of display ratios just for BlackBerry phones. What BlackBerry should have done is simplify its product line-ups and focus on what really matters right now.

To make it worse, the company is rolling out its most prized feature of owning a BlackBerry phone (now): BBM, for Android and iOS this weekend. No one will be buying BlackBerry phones anymore, let alone the new Z30.

In other words, BlackBerry CEO Thorsten Heins’ main job is to pluck out every thorns in his company, instead he puts in more and more spikes to the bleeding BlackBerry.

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