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A new harmony in Apple

September 20, 2013

Comforting new harmony at Apple

Reading through these rare interviews from Businessweek and USA Today, it’s apparent to see that the top trio execs at Apple (Tim Cook, Jony Ive and Craig Federighi) are in such harmony, collaborations have become something that comes naturally for them. An excerpt from Businessweek’s interview:

“I don’t think we ever talked about our roles,” Ive says. “We talked about how can we most effectively extend the collaboration that always existed.”

Jony and Craig are mostly talking about their new partnership on building the iOS 7, sharing the same goal to make a clearer and simpler UI while retaining the familiar ease of use in previous iOS. And by doing so, they indirectly re-confirmed the reason why Scott Forstall was ousted.

And to underline Apple’s real goal one more time, Tim puts it best in honest-to-goodness layman’s term:

“Does a unit of market share matter if it’s not being used?” Cook asks. “For us, it matters that people use our products. We really want to enrich people’s lives, and you can’t enrich somebody’s life if the product is in the drawer.”

Craig also chimes it in USA Today interview:

“When we make decisions, it’s not a battle of people trying to break us out of our value system. We all want to double down on these values, whose aim is to make things simpler, more focused. Those are spoken and unspoken mantras in all the discussions we have. You can call that Steve’s legacy, but it’s Apple now.”

Steve Jobs should be proud if he’s alive today, his legacy lives on at the company he built, and Apple is currently in its most peak condition with all of its team working in great harmony.

Oh, and one more thing. It’s worth noticing why all of a sudden Apple decided to had two simultaneous interviews and released them almost at the same time, and right before the official launch day of iPhone 5s and 5c. It’s a strong statement from Apple on why it did what it’s doing, and what will happen next. Apple strongly believes in what its teams are working on, and they’re try to convey the message to everyone, not just to geeks and tech enthusiasts. That’s why the interviews were made with Businessweek and USA Today.

And Apple is trying to tell us, in obvious way in fact, to be patient on what’s coming next. It’s going to be, wait for it… legendary! As what Jony has said in USA today interview:

“I would love, love, love to show you what we are working on now, but I’d lose my job,” Ive says with an impish grin.

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