Skip to content

Six to just four

September 21, 2013

In between of yesterday BlackBerry’s bleakest quarterly report:

As part of the Company’s focus on enhancing its financial results, and in response to the increasing competition in the smartphone market, BlackBerry also announced plans to transition its future smartphone portfolio from six devices to four. The portfolio will focus on enterprise and prosumer-centric targeted devices, including 2 high-end devices and 2 entry-level devices in all-touch and QWERTY models. With the launch of the BlackBerry Z30 – the next generation high-tier smartphone built on the BlackBerry 10 platform — this week, the Company will re-tier the BlackBerry Z10 smartphone to make it available to a broader, entry-level audience.

I told you so, not slim enough, I’m thinking more like just two devices. But is there enough time for BlackBerry now?

Around 40 percent of its workforce to be layed off, retreating from consumer market, and writing off a total of almost near $1 billion due to Z10 overstock, but here’s the biggest relief from the report: the company has no debt.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: