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Specs war with 5s

September 21, 2013

Specs war with 5s

Finally someone figured it out what’s with those talks about the A7 chip in the 5s, David Pierce at The Verge:

Apple has entered the spec wars.

The iPhone 5S isn’t just supposed to be “the most amazing iPhone yet.” It’s not “the thinnest and lightest iPhone ever.” No, Apple says the 5S is “the most forward-thinking iPhone yet” and “the best smartphone in the world.”

It’s not like we don’t want to say it, we just don’t want to mention it out loud. And Apple too has been quite careful to not say it directly, Apple puts it cleverly into different ways of saying it.

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