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Sell the experience, not the specs

October 4, 2013

Dan Rowinski writing for Read Write:

Apple understands this better than most companies. When it sells iPhones, it doesn’t say that it is faster than the competitor. It shows that you can connect with your friends, play great games and take pictures that record the moments of your life. The key for Apple is experience. Hence it is little surprise that Apple doesn’t play the same benchmarking games as HTC, Samsung and LG. It would be a surprise if Apple even considered it. Apple has its tricks to sell phones (Siri, TouchID), but basing its marketing on speeds and feeds is not one of them.

Hush now, let the fools play their game, and let them chase Apple in vain without knowing what really matters.

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