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The one

October 6, 2013

The one

A wonderful, wonderful behind the story of the first iPhone by Fred Vogelstein. A very suitable tribute on the second anniversary of Steve Jobs’ death, at the same time The New York Times (through Fred’s story) repay the honor back when Steve visited NYT’s web page on stage showing what the iPhone already capable of back in 2007.

There are many interesting backstage stories as seen only by ex-engineers who were working on the original iPhone, lots high-profile names chime in their own tales including Tony Fadell, Jon Rubinstein and Scott Forstall. A must read.

And as like Jon Gruber says about Fred’s piece: “it’s rare to see the company’s code of silence broken even by former employees,” the story tells a deeper meaning of the new Apple, post-Steve Jobs era. Under Tim Cook’s leadership, Apple is trying to send a subtle message of how they created those revolutionary products and how they accomplished it all. It’s not done in an instant, it takes time, sometimes longer because they want it to be perfect. And that’s what Apple is all about, only better.

Lastly, there’s an important tidbit from the whole story on why Steve finally agreed to make the iPhone:

Remarkably, Jobs had to be talked into having Apple build a phone at all. It had been a topic of conversation among his inner circle almost from the moment Apple introduced the iPod in 2001. The conceptual reasoning was obvious: consumers would rather not carry two or three devices for e-mail, phone calls and music if they could carry one.

That is the very reason, the heart of why Apple is doing what it is doing, and why it is best at it. Apple strives to enhance the experience of whoever is using its products, making each and every products close to perfection. That means it doesn’t have to be the first, the fastest, or the biggest, but it must be the best one.

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