Skip to content

The man who taught Steve Jobs about design

October 9, 2013

The man who taught Steve Jobs about design

Fast Company published an edited excerpt from Hartmut Esslinger’s book called “Keep It Simple”:

At the end of the meeting, I again urged Steve to rethink Apple’s existing design process and the way it placed designers at the mercy of engineering. I told him that, in my opinion, Apple needed one design leader and one team reporting directly to him, and design had to be involved years ahead of any actual product development in Apple’s strategic planning.

And then the rest is history.

The short article is worth a read, and I’ll definetely going to read Hartmut’s book later.

Advertisements
No comments yet

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: