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John Chen’s simple short plan to save BlackBerry

February 25, 2014

The Globe and Mail’s exclusive interview with BlackBerry CEO John Chen:

The short-term answer to the handset problem is twofold: New BlackBerry phones will continue to use the BlackBerry 10 operating system, but “will have some of the features our power-users love,” says Chen. He doesn’t want to get into specifics, but company sources confirm that the belt of five function keys will start appearing on BlackBerry 10 phones this year.

That’s a very short-term plan indeed, to go back with old design of their legacy phones. It’s both desperate and a bold decision, a short time will tell if he’s the right man for the beleaguered company.

The interview makes a quite interesting read, I like in particular the part Chen bashes the former co-CEO Balsillie and Lazaridis’ foolish decisions.

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