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Apple’s PR chief Katie Cotton retiring

May 8, 2014

John Gruber (Daring Fireball) got a unique insight of Katie Cotton’s work at Apple, a refreshing read, here’s a snippet:

Most big corporations employ outside PR agencies. Not Apple. Apple’s internal public relations team is itself a world-class agency. That team was built entirely under Cotton’s leadership.

… It is difficult to find a photograph of Steve Jobs or Tim Cook at a press event in which she is not at their side.

 

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