iOS 7’s true simplicity

Kyle Vanhemert interviewed Gentry Underwood, the co-founder of Mailbox and a former IDEO designer, and got an astounding insight of how thoughtful the new iOS 7 really is:

As Ive has taken control of the software, he’s brought that philosophy along with him. “In many ways, we have tried to create an interface that is unobtrusive and deferential. One where the design recedes, and in doing so, elevates your content,” he explains in the hero video for iOS 7. Where iPhones were once built to get out of the way of iOS, now iOS is built to get out of the way of apps.

A great piece, it shows what most users usually miss to see in iOS 7, but not for most developers who are building apps for the new OS.